Tuesday, April 14, 2015

I'm No Angel, I'm a Bad Ass


What do all these women have in common?  They're sexy, and they're confident, and they're in the media.  Last week, Lane Bryant launched their #imnoangel campaign, and I think it is a positive thing for women and girls.  I wish there had been an ad campaign like this when I was a teenager, flipping through Delia magazines wondering why I didn't look like those girls.


These women are stunning.  I mean, they are models, but just seeing bodies in different shapes and sizes is something we're seeing more frequently in fashion and the media.  You can be sexy at any size, and I think that helps to push that message.  This isn't just about sex or selling sex, these women are selling the idea that you don't have to change your body to be happy.  That's something we have needed for a long time.

You can watch the campaign video here.


None of this is to say that skinny is anything to be ashamed of, either.  All bodies are beautiful, and having confidence in yourself is the most alluring.  It's good to remember this, when so much around us says that you need to change to be happy.  I even see it in blogs, where the picture perfect, diet perfect content is held up and realism isn't.

Eat what makes you feel good, move how you like, and smile!


How do you feel about Lane Bryant's new media campaign?  Do you think it makes a positive statement for women?  Leave me a comment!

12 comments:

  1. Yay! Love this! It's so important for people to just be happy being who they are. And I love that Lane Bryant is pushing that message.

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  2. In Europe this message was pushed a few years ago by Dove soap and in some countries there are even plus-sized mannequins in shops which got a lot of approval. However, I am not convinced this is the way to go: fat shaming is horrible and wrong, but obesity acceptance cannot be the answer. The second photo you post is indeed beautiful, but this woman is also medically overweight. In Europe, excess weight is between the three top killing factors and the US and many developed countries are honest about the fact that there is a very real and dangerous obesity epidemics happening. Remembering that excess weight is proven (at least statistically) to bring a series of health issues, should we really accept unhealthy role models? We have been complaining for years that models are unhealthy because underweight: should we really now approve the other side of the spectrum? In my opinion we should just zero in on women with healthy middle of the range BMI, and push that as something to be desirable.

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  3. I have a HUGE issue with this campaign. There is zero body diversity in these images. I feel lane bryant is saying Im no Angel but I still have perfect hour glass figure, no fat roles etc. I encourage you to go on Insta and look at the hashtag #imnomodeleither. We as a body positive community deserve media that recognizes all bodies, all abilities, alll gender etc. I love modcloth because of this http://blog.modcloth.com/2015/02/06/swimsuit-issues/. But you are right, you are a bad ass.

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